December 14, 2011
LABELS IS DRIVING FORCE FOR TOURISM, SAYS MD
Labels attracts over a million visitors a year
Labels Outlet Shopping is sponsoring the Tourism category in this year’s Forester Newspaper Business Awards, and as managing director Rachel Addison explained, its huge attraction to shoppers makes it a natural gateway to tourism in the Forest of Dean.
Labels Outlet Shopping, at junction 4 of the M50, attracts one million visitors a year.
Its television campaigns attract visitors from Wales, the Midlands, West Country and beyond, and coach parties and group tours visit from all over the country.
And it is this magnetic attraction to shoppers that makes it such an important place for Forest tourism, because so many of Labels’ visitors go on to visit other local towns, including those in the Dean, said Rachel.
It is also a major reason why Labels is sponsoring the Tourism Award, she said.
“As local, privately-owned company we are passionate about our local community.
We support local businesses by working with them whenever we can, and that is relatively unusual,” said Rachel. “.
Labels is very much a tourism destination, which supports the economy – 30 per cent of our own visitors go on to visit a neighbouring town. Hand in hand with that is the desirability of our location”.
Of The Forester awards, she said: “It’s a brilliant idea to hold an event that celebrates local people, business, and their successes. These are challenging times for us all, and it’s only right that innovation and growth is recognised”.
Labels was founded by CEO, Angie Ellis, 20 years ago from an idea that she picked up whilst in the United States.
Labels operates from 100,000 sq ft of retail space set out over two floors, and sells everything for ‘you and your home’, from womens and menswear, shoes and accessories, to luggage & bags, millinery and homeware.
Local companies represented at Labels include Rockfield Home & Garden, I & JL Brown Interiors, Three Counties Mobility Centre, Wiggly Wigglers, H J Edwards Master Butcher, Gaynans’ Jewellers, Marion Meek Jewellery and The School Uniform Shop.
It has a large food operation, which also supports local companies. Labels’ Cafe was recently extended to create a further 40 covers, and in 2009, Labels’ launched a Champagne and Seafood Bar, and new Food Hall.
The food operation at Labels recently successfully retained its five star ‘excellent’ rating in a row, in a nationwide initiative run by local authorities to allow customers to identify the hygiene rating of food establishments before visiting.
“Wherever we can, we work with local suppliers”, said Rachel. The salmon that we serve in our Seafood Bar is from Lay & Robson of Wormbridge. The idea is to serve customers the same food that is then available to buy from our Food Hall to take home. Visitors to Labels want, and expect, to see local produce” said Rachel.
Labels also collaborates with other local tourist businesses to help boost the ‘dwell time’ and spend by visitors to the area. “We share promotional literature with several restaurants and hotels to cross-promote our respective businesses, and there are always opportunities to provide our customers - and Labels’ 120 Colleagues - promotional incentives to generate additional support for local business operators.” she said.
“Every business has a responsibility to help stimulate the local economy. We want our visitors to return to Labels on many future occasions, and hopefully, when doing so they will also choose to stay overnight at a local hotel, have dinner in a local restaurant, perhaps use a local post office, and fill-up with fuel at a local petrol station; creating a win-win for us all.”
Labels’ Colleagues all live and work locally, so it’s in our interest to ensure that the environment where we live is vibrant and sustainable for the long-term future.” she said.
The Forester’s website is at www.theforester.co.uk
December 14, 2011
GETTING INTO BED TOGETHER MAKES A GREAT LOCAL SUCCESS!
Local business leaders Luke Conod and Rachel Addison celebrate their business success.
“Jumping into to bed with the right people can prove to be fruitful.” joked Luke Conod, Managing Director of local family owned jeans empire, Denim Nation, with Rachel Addison, Managing Director of Labels Outlet Shopping, Ross-on-Wye, celebrating nine years of successful trading together.
Attracting over a million visitors a year Labels Outlet Shopping, the biggest visitor attraction to the county of Herefordshire, soon proved to be a great sales success for Denim Nation’s denim jeans since the two Managing Directors shook hands and agreed to work together some nine years ago.
Driven by the success at Labels, Denim Nation expanded into several other outlets across the country.
Since their initial association with Labels Outlet Shopping turnover of the Denim Nation Group has increased tenfold, in-store and on-line, to a projected £3.5m for 2011.
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